Re: Salesman Compensation

["Mark Leuck" <m..leuck@xxxxxxxxxxx>]

"Bob Worthy" <securinc@xxxxxxxxxxxxx> wrote in message
news:ai42g.11437$Kn4.3016@xxxxxxxxxxxxxxxxxxxxxxxxx
>
>
> I am sure all have our prefered choice of equipment, but are the features
> offered today, what the customers, overall, want or are they what the
> industy wants to offer. I believe, overall, the customers what to turn it
on
> an turn it off, the easier the better and be relatively service free. I
> refer to it as the "sizzle and the steak" theory. All of the equipment on
> the market, through standards and codes, have the steak and relatively
equal
> as far as that goes. It is the sizzle that makes them different. I am just
> not sure it is the end user that is driving it as much as it is the
> marketeers in the industry. I believe the moneys could be better spent on
> beefing up the panel then adding more "bells and whistles" that the end
user
> may be dazzled with today, but will forget about tomarrow and go back to
> just turning it on and turning it off. I think we have more fun with new
and
> cool features than the customer wants or needs.

The manufacturers spend a lot of time taking surveys of what customers want
which is why they have those bells and whistles. Now the problem is while
the customers SAY they want something they don't always end up using it.