Re: ADT Essential Wireless Package

["Crash Gordon" <webmaster@xxxxxxxxxxxxxxxxxxxxx>]

I've been doing this for 20+ years and only advertised in yellow pages one
year and it was the biggest waste of time and money. Word of mouth and a
good rep. may be slower but the quality of my clients speaks for itself. I
have some clients that I've done 6 houses for...and I never have to bid
it...just install and collect.

There are better ways to spend time and money to get clients than to
publically advertise.


"Frank Olson" <Use_the_email_links@xxxxxxxxxxxxxxxxxxxxxx> wrote in message
news:UFXyg.272961$iF6.203267@xxxxxxxxxxx
| Everywhere Man wrote:
| >> Robert L Bass wrote:
| >>
| >>
| >>Anyone running a local installation company, looking for business from
the
| >>general public, who does *not* advertise in the yellow pages is an
idiot.
| >>The first place most potentioal buyers of residential security systems
look
| >>is the yellow pages. <
| >
| >
| > You are a moron. The first place most potential buyers look is the
| > internet.
| >
| >
| >>
| >>I ran a small, modestly successful alarm company for many years.
| >
| >
| > Which wasn't licensed until 1989 and had a central station operated
| > from your garage. Yeah that just smacks of success
| >
| >> We ran
| >
| > To Florida when Consumer Protection in CT caught up with you
| >
| >
| >>1/4
| >>and 1/2-page ads in the yellow pages in the greater Hartford, CT area.
| >
| >
| > Another fairy tale.
| >
| >> Virtually every competitor in the region
| >>ran YP ads for one simple reason.  They work.
| >
| >
| > More nonsense. CT yellow pages gave a free standard listing to business
| > owners.The enhanced ads in the burglary section was limited to ADT,
| > Safehome, Home Technologies, Home & Life Security, Security Services,
| > and the DIY guy out of Milford.
| >
| >> Every knowledgeable
| >>businessman knows this.
| >
| >
| > Which would exclude you
| >
| >
| >> Done right, YP advertising can be extremely
| >>effective.
| >
| >
| > This would be true if this post was dated in 1985
| >
| >
| >>The only alarm companies that did not run YP ads were the con artists
like
| >>Fowler who used deceptive telemarketing to run their scams.
| >
| >
| > And yet I won't get turned down for a Florida license. Can you say the
| > same?
| > How about you and me contact the Florida licensing board and see who is
| > eligible for licensing and who is shown the door?
| >
|
|
| What's really funny is that there are a lot of alarm companies that
| *don't* advertise in the Yellow Pages and are every bit as successful
| (if not more so) than the ones that do.  Robert seems to forget that
| there are more ways than one to "skin a cat"...  :-)