Re: ADT Essential Wireless Package

[Frank Olson <Use_the_email_links@xxxxxxxxxxxxxxxxxxxxxx>]

Everywhere Man wrote:
>> Robert L Bass wrote:
>>
>>
>>Anyone running a local installation company, looking for business from the
>>general public, who does *not* advertise in the yellow pages is an idiot.
>>The first place most potentioal buyers of residential security systems look
>>is the yellow pages. <
>
>
> You are a moron. The first place most potential buyers look is the
> internet.
>
>
>>
>>I ran a small, modestly successful alarm company for many years.
>
>
> Which wasn't licensed until 1989 and had a central station operated
> from your garage. Yeah that just smacks of success
>
>> We ran
>
> To Florida when Consumer Protection in CT caught up with you
>
>
>>1/4
>>and 1/2-page ads in the yellow pages in the greater Hartford, CT area.
>
>
> Another fairy tale.
>
>> Virtually every competitor in the region
>>ran YP ads for one simple reason.  They work.
>
>
> More nonsense. CT yellow pages gave a free standard listing to business
> owners.The enhanced ads in the burglary section was limited to ADT,
> Safehome, Home Technologies, Home & Life Security, Security Services,
> and the DIY guy out of Milford.
>
>> Every knowledgeable
>>businessman knows this.
>
>
> Which would exclude you
>
>
>> Done right, YP advertising can be extremely
>>effective.
>
>
> This would be true if this post was dated in 1985
>
>
>>The only alarm companies that did not run YP ads were the con artists like
>>Fowler who used deceptive telemarketing to run their scams.
>
>
> And yet I won't get turned down for a Florida license. Can you say the
> same?
> How about you and me contact the Florida licensing board and see who is
> eligible for licensing and who is shown the door?
>


What's really funny is that there are a lot of alarm companies that
*don't* advertise in the Yellow Pages and are every bit as successful
(if not more so) than the ones that do.  Robert seems to forget that
there are more ways than one to "skin a cat"...  :-)