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Re: removing zones from ADT system



On Jul 2, 2:12=EF=BF=BDam, "Robert L Bass" <Sa...@> >
> > ... Perhaps some of you are familiar with "The Art/Science of Selling Al=
arm
> > Systems" by Norman Eisenstat.
>
> I attended a seminar by Eisenstat once. =EF=BF=BDThe man was neither an ar=
tist nor a
> scientist. =EF=BF=BDHe was an obscene, high-pressure salesman of the worst=
 kind. =EF=BF=BDHe
> advocated lying to customers about virtually everything. =EF=BF=BDThe trul=
y disgusting
> thing was seeing many of my competitors avidly taking notes. =EF=BF=BDAfte=
r about 15
> minutes I walked out.
>
> > "Beware of the big bad burglars!" only with Bass it's "Beware of the big=
 bad
> > alarm companies and all those highly paid technicians that are just out =
to
> > gouge you!"
>
> You guys have it all wrong. =EF=BF=BDI love big, bad alarm companies and o=
verpaid
> technicians. =EF=BF=BDCustomers who get tired of being gouged start to con=
sider DIY
> solutions. =EF=BF=BDBy all means continue to overcharge your vict... er, c=
lients.
> Keep right on installing those inadequate, lick'n'stick alarms. =EF=BF=BDA=
ll that
> sloppy workmanship and total disregard for your customers' security just
> creates more business for those of us who actually care about our clients,=

> especially those with DIY stores likewww.
>
> > The trick is to make sure he establishes a big enough "fear index" to ma=
ke
> > the customer _want_ to "do-it-yourself".
>
> There's no need for me to even bother. =EF=BF=BDYou're doing a bang-up job=
 of driving
> homeowners and businesses my way without any help from me. =EF=BF=BDAll I =
have to do
> is offer professional systems at about 1/2 to 1/4 the price alarm companie=
s
> charge and they stream into
> > I figure Bass has you all beat.
>
> More precisely, you're beating yourself.
>
> > I'd advise to retire now before you get that pink slip. =EF=BF=BD;)
>
> Don't bring Cracker into the conversation. =EF=BF=BDThanks for sending you=
r customers
> around, friend. =EF=BF=BDI really appreciate it.
>
> --
>
> Regards,
> Robert dead Bass
>

Ahh yes. The proverbial snake. The vile opportunist. The sly smile.
The innocence of subtlety. Offering pretty colors and stealth. Always
slinking around, waiting for an opportunity to poison someone else,
then swallow them whole.


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