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Re: removing zones from ADT system



"Robert L Bass" <Sales@xxxxxxxxxxxxxxxxxxxxx> wrote in message
news:l_SdnT2bVfwYt_bVnZ2dnUVZ_g2dnZ2d@xxxxxxxxxxxxxxx
> "FIRETEK" <firetek@xxxxxxxxx> wrote:
> >
> > ... Perhaps some of you are familiar with "The Art/Science of Selling
Alarm
> > Systems" by Norman Eisenstat.
>
> I attended a seminar by Eisenstat once.  The man was neither an artist nor
a
> scientist.  He was an obscene, high-pressure salesman of the worst kind.

And you haven't been "obscene" or "high pressure"??

> He advocated lying to customers about virtually everything.

And you haven't told a single lie?

> The truly disgusting
> thing was seeing many of my competitors avidly taking notes.  After about
15
> minutes I walked out.

You missed the part where your employee stayed to take the very notes you're
making use of today.


>
> > "Beware of the big bad burglars!" only with Bass it's "Beware of the big
bad
> > alarm companies and all those highly paid technicians that are just out
to
> > gouge you!"
>
> You guys have it all wrong.  I love big, bad alarm companies and overpaid
> technicians.  Customers who get tired of being gouged start to consider
DIY
> solutions.  By all means continue to overcharge your vict... er, clients.
> Keep right on installing those inadequate, lick'n'stick alarms.  All that
> sloppy workmanship and total disregard for your customers' security just
> creates more business for those of us who actually care about our clients,
> especially those with DIY stores like www.BassBurglarAlarms.com.

Classic Eisenstat.


>
> > The trick is to make sure he establishes a big enough "fear index" to
make
> > the customer _want_ to "do-it-yourself".
>
> There's no need for me to even bother.  You're doing a bang-up job of
driving
> homeowners and businesses my way without any help from me.  All I have to
do
> is offer professional systems at about 1/2 to 1/4 the price alarm
companies
> charge and they stream into my www.BassHome.com website.

But your prices are ridiculously high when it comes to fire alarm product.
And in most states (and provinces), the "homeowners and businesses" couldn't
install them anyway.


>
> > I figure Bass has you all beat.
>
> More precisely, you're beating yourself.

Now you're being "obscene".


>
> > I'd advise to retire now before you get that pink slip.  ;)
>
> Don't bring Cracker into the conversation.  Thanks for sending your
customers
> around, friend.  I really appreciate it.

I haven't sent a single customer "your way", "friend".  None of them would
be able to utilize "your services".

Gee...  I must've hit a nerve.




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