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Re: Advertising suggestions sought, or stratagies



Do you have more money or more time?
I don't know about you, but when it comes to alarm work I don't need the
practice, I need the money.
I wouldn't offer free monitoring, I'd offer something different. How about a
free alarm system check up. If another company has merged or gone out of
business, that could be enough to make a customer start thinking about their
alarm. If you offer a free system check up, it might be the connection the
customer wants to make to feel good about their system once again and will
call you.

"rodney brittain" <rnbrittain48@xxxxxxxxx> wrote in message
news:da4d2922-9296-4812-b801-26ed3783620f@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
> Hello to all.
>
> I am a sole proprietor in Telluride Colorado.  There are three main
> alarm companies locally situated here in Telluride Colorado.  Two of
> my competitors have merged recently , the smaller of the two sold to
> the larger, and I see this as an opportunity to take over some
> accounts who won't be happy with this merger.
>
> Any suggestions on how to market ( ad content) to those that might
> make a change now that this is happenning?
> I am the smaller of the three companies and would like to grow my
> account base by 40 accounts this year .
> I was thinking something along the lines of " Free alarm panel upgrade
> for new clients" or  "Alarm services costing you to much?  Make the
> change today and the first six months is on us."
>
> These people are wealthy. So it's not so much about costs.  Any ideas?



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