Re: Advertising suggestions sought, or stratagies

[tourman <robercampbell@xxxxxxxxx>]

On Oct 4, 12:41=A0pm, Jim <alarmi...@xxxxxxx> wrote:
> On Oct 4, 9:49=A0am, tourman <robercampb...@xxxxxxxxx> wrote:
>
>
>
> > On Oct 3, 11:04=A0pm, rodney brittain <rnbrittai...@xxxxxxxxx> wrote:
>
> > > Hello to all.
>
> > > I am a sole proprietor in Telluride Colorado. =A0There are three main
> > > alarm companies locally situated here in Telluride Colorado. =A0Two o=
f
> > > my competitors have merged recently , the smaller of the two sold to
> > > the larger, and I see this as an opportunity to take over some
> > > accounts who won't be happy with this merger.
>
> > > Any suggestions on how to market ( ad content) to those that might
> > > make a change now that this is happenning?
> > > I am the smaller of the three companies and would like to grow my
> > > account base by 40 accounts this year .
> > > I was thinking something along the lines of " Free alarm panel upgrad=
e
> > > for new clients" or =A0"Alarm services costing you to much? =A0Make t=
he
> > > change today and the first six months is on us."
>
> > > These people are wealthy. So it's not so much about costs. =A0Any ide=
as?
>
> > RHC: Sorry lad, but I don't think that dog will hunt !!
>
> > First off, how do you really know that these folks will be unhappy
> > with the merger. In my experience, people are only unhappy when they
> > get poor service from their existing company, or the rates have
> > continued to rise irritating the hell out of them. You can throw a lot
> > of money at a non-existant "market" and you will likely get little or
> > no response. Most people don't know who does the actually monitoring,
> > or simply don't care unless it fails to work properly. Your best bet
> > is to keep you money in your pocket and simply be prepared to quickly
> > handle anyone who does call.
>
> > Loads of companies are taken in by the self serving marketing gurus
> > who claim advertising is the route to success (maybe it is, but
> > usually only for them). Those large alarm companies who market
> > excessively have to do so to either sell their phoney "free systems"
> > or to replace their horrible attrition losses. Small guys don't have
> > to spend a penny if they run their business correctly !
>
> > Ad men are like lawyers; they "win" regardless of who loses....
>
> > My suggestion is to keep your money in your pocket and keep doing what
> > you do best-
>
> Robert ..... I don't think you know what he does best.

RHC: Perhaps but the advice still stands....