Re: Advertising suggestions sought, or stratagies

[Jim <alarminex@xxxxxxx>]

On Oct 4, 9:49=A0am, tourman <robercampb...@xxxxxxxxx> wrote:
> On Oct 3, 11:04=A0pm, rodney brittain <rnbrittai...@xxxxxxxxx> wrote:
>
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> > Hello to all.
>
> > I am a sole proprietor in Telluride Colorado. =A0There are three main
> > alarm companies locally situated here in Telluride Colorado. =A0Two of
> > my competitors have merged recently , the smaller of the two sold to
> > the larger, and I see this as an opportunity to take over some
> > accounts who won't be happy with this merger.
>
> > Any suggestions on how to market ( ad content) to those that might
> > make a change now that this is happenning?
> > I am the smaller of the three companies and would like to grow my
> > account base by 40 accounts this year .
> > I was thinking something along the lines of " Free alarm panel upgrade
> > for new clients" or =A0"Alarm services costing you to much? =A0Make the
> > change today and the first six months is on us."
>
> > These people are wealthy. So it's not so much about costs. =A0Any ideas=
?
>
> RHC: Sorry lad, but I don't think that dog will hunt !!
>
> First off, how do you really know that these folks will be unhappy
> with the merger. In my experience, people are only unhappy when they
> get poor service from their existing company, or the rates have
> continued to rise irritating the hell out of them. You can throw a lot
> of money at a non-existant "market" and you will likely get little or
> no response. Most people don't know who does the actually monitoring,
> or simply don't care unless it fails to work properly. Your best bet
> is to keep you money in your pocket and simply be prepared to quickly
> handle anyone who does call.
>
> Loads of companies are taken in by the self serving marketing gurus
> who claim advertising is the route to success (maybe it is, but
> usually only for them). Those large alarm companies who market
> excessively have to do so to either sell their phoney "free systems"
> or to replace their horrible attrition losses. Small guys don't have
> to spend a penny if they run their business correctly !
>
> Ad men are like lawyers; they "win" regardless of who loses....
>
> My suggestion is to keep your money in your pocket and keep doing what
> you do best-

Robert ..... I don't think you know what he does best.