Re: Its My Fault....

[nick markowitz <nmarkowitz@xxxxxxxxx>]

On Dec 15, 9:48=A0pm, Jim <alarmi...@xxxxxxx> wrote:
> On Dec 15, 6:55=A0pm, nick markowitz <nmarkow...@xxxxxxxxx> wrote:
>
>
>
> > On Dec 15, 1:36=A0pm, Jim <alarmi...@xxxxxxx> wrote:
>
> > > On Dec 15, 12:49=A0pm, "Bob La Londe" <nos...@xxxxxxxxx> wrote:
>
> > > > That's CAD.
>
> > > > You know its funny. =A0I've been doing more trade in one of my hobb=
ies lately,
> > > > and I am a lot happier than when I go to my day job. =A0My customer=
s in that
> > > > field all want prototypes and they either pay upfront or they don't=
. =A0I can
> > > > see me getting out of contracting some day, or atleast turning it i=
nto my
> > > > part time hobby.
>
> > > I seem to be having the same experience. I've always had a liking for
> > > audio from when I was a kid but just never took the time to really ge=
t
> > > into it. In the last 10 years or so, I've been doing more and more TV=
,
> > > surround sound and home theater work. Right now, I've got more home
> > > theater jobs scheduled than alarm work. No RMR but people will really
> > > pay lots for entertainment. And the biggest reason is that buying a T=
V
> > > or any type of A/V device is so complicated that the end user is
> > > totally lost when trying to choose. I read about 4 magazines a month
> > > and browse the A/V forums and just being able to direct my customer
> > > base on what to buy has brought me lots of business.
> > > Go figure. =A0I get to work and play with equipment that I'd never be
> > > able to afford nor even be able to utilize. Lot's of fun and I get
> > > paid too!!!
>
> > Thats Why I love being the contract Engineer at a radio station get to
> > play with all the toys etc.
> > I hooked up the Arbitron encoders today so w can tell if anyone is
> > listening =A0thru there portable people meters =A0Arbitron put out coup=
le
> > years ago It should be interesting.-
>
> I always wondered how they ever could know if anyone was listening.
>
> What's an Arbitron and how does it work?

Originally they used paper logs  and people selected in the community
would fill in what TV or radio stations they where watching and or
listening to at what times and submit these monthly to Arbitron.
Arbitron would then crunch the numbers so  advertisers and show
producers would know if there shows and ads where working.
For example in Pittsburgh Pa.  the no1# morning  drive radio show
listened to was always 1020 KDKA
and no2# was 102.5 WDVE     now 104.7 WPGB an FM talker is no1#

While the logs where effective it took time  to get them back and
compile them with there new PPM equipment
you carry a small meter with you and it auto logs and can then be
downloaded via the net for closer to real time results.

What I installed yesterday is a Sub-audible encoder which inserts
symbols in the air stream which these PPM meters pick up pretty neat.
Now we will know if people are listening to our station and which
shows they are listening to.
www.arbitron.com