Re: Advertise?

[Jim <alarminex@xxxxxxx>]

On Jun 14, 9:04=A0am, tourman <robercampb...@xxxxxxxxx> wrote:
> On Jun 13, 9:27=A0pm, James B <den...@xxxxxxxxx> wrote:
>
> > Does anyone here advertise their services beyond word of mouth and
> > referrals? =A0If so can you tell me what is working for you?
>
> > Thanks,
>
> > James B
>
> RHC: An informative website helps a great deal; however, it cannot
> simply be just another self serving advertisement for your services -
> it must also help or inform people in some fashion. They should get a
> flavour of how you do business and what they can expect overall from
> you as their dealer. Done correctly, it can attract a lot of customers
> to at least give you a call. Then you have to actually be a live
> person when they do call.....
>
> My experience tells me that customers today are very jaded, used to
> being treated like second class citizens when shopping for something.
> Give them good service up front , right from the first call, and you
> can easily beat your competition (especially the big, impersonal
> companies who only see customers as money). Security services are a
> very personal thing - you're dealing with a client, his safety and his
> home !
>
> Works for me......

I agree with what you say ..... with one side note.

Some customers and potential customers actually ARE second class
citizens.

Without some experience ... sometimes it's hard to tell.