Re: Advertise?

[tourman <robercampbell@xxxxxxxxx>]

On Jun 15, 1:37=A0pm, Jim <alarmi...@xxxxxxx> wrote:
> On Jun 14, 9:04=A0am, tourman <robercampb...@xxxxxxxxx> wrote:
>
>
>
> > On Jun 13, 9:27=A0pm, James B <den...@xxxxxxxxx> wrote:
>
> > > Does anyone here advertise their services beyond word of mouth and
> > > referrals? =A0If so can you tell me what is working for you?
>
> > > Thanks,
>
> > > James B
>
> > RHC: An informative website helps a great deal; however, it cannot
> > simply be just another self serving advertisement for your services -
> > it must also help or inform people in some fashion. They should get a
> > flavour of how you do business and what they can expect overall from
> > you as their dealer. Done correctly, it can attract a lot of customers
> > to at least give you a call. Then you have to actually be a live
> > person when they do call.....
>
> > My experience tells me that customers today are very jaded, used to
> > being treated like second class citizens when shopping for something.
> > Give them good service up front , right from the first call, and you
> > can easily beat your competition (especially the big, impersonal
> > companies who only see customers as money). Security services are a
> > very personal thing - you're dealing with a client, his safety and his
> > home !
>
> > Works for me......
>
> I agree with what you say ..... with one side note.
>
> Some customers and potential customers actually ARE second class
> citizens.
>
> Without some experience ... sometimes it's hard to tell.

RHC: To identify the really stupid ones, simply look for the
Alarmforce decals on their door !!