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Re: Building a Central Station
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Of course he did. For an extra 10-20 %, shrewd buyers get free shipping =
and instant replacement if it doesn't work out of the box or the =
installer goofs and a warranty that is worth something. Your buyers take =
a chance they'll not have a "return" issue and end up on the BBB website =
as an unresolved complaint or that they won't break it installing it.=20
They are your "lawful prey", go for it, I wouldn't do it.
=20
"Robert L Bass" <robertlbass@xxxxxxxxxxx> wrote in message =
news:kdadncnbrNWUUTfZnZ2dnUVZ_oidnZ2d@xxxxxxxxxxxxxx
Those are very wise words, Mikey. However, in this case the customer =
is=20
getting the same (or better) products *and* saving money. Ruskin =
never=20
anticipated DIY, let alone online sales of professional security =
systems.
--=20
Regards,
Robert L Bass
=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D>
Bass Home Electronics
4883 Fallcrest Circle
Sarasota =B7 Florida =B7 34233
941-866-1100 Sales & Tech Support
http://www.bassburglaralarms.com
=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D>
>> I'm certainly happy with the situation. The reality is that there =
will
>> always be a certain number of prospective customers who guys like =
you=20
>> will
>> lose to online vendors. That's just business.
>
> Yep, it's the common law of business practice... John Ruskin penned =
this a
> hundred years ago,
> still true today
>
> "There is hardly anything in the world that someone cannot make a =
little
> worse and sell a little cheaper, and the people who consider price =
alone=20
> are
> that person's lawful prey. It's unwise to pay too much, but it's =
worse to
> pay too little. When you pay too much, you lose a little money - =
that is
> all. When you pay too little, you sometimes lose everything, because =
the
> thing you bought was incapable of doing the thing it was bought to =
do. The
> common law of business balance prohibits paying a little and getting =
a=20
> lot -
> it can't be done. If you deal with the lowest bidder, it is well to =
add
> something for the risk you run, and if you do that you will have =
enough to
> pay for something better."
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<DIV><FONT face=3DArial>Of course he did. For an extra 10-20 %, =
shrewd buyers=20
get free shipping and instant replacement if it doesn't work out of the =
box or=20
the installer goofs and a warranty that is worth something. Your =
buyers=20
take a chance they'll not have a "return" issue and end up on the BBB =
website as=20
an unresolved complaint or that they won't break it installing it. =
</FONT></DIV>
<DIV><FONT face=3DArial>They are your "lawful prey", go for it, I =
wouldn't do=20
it.</FONT></DIV>
<DIV> </DIV>
<BLOCKQUOTE=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV>"Robert L Bass" <<A=20
=
href=3D"mailto:robertlbass@xxxxxxxxxxx";>robertlbass@xxxxxxxxxxx</A>> =
wrote in=20
message <A=20
=
href=3D"news:kdadncnbrNWUUTfZnZ2dnUVZ_oidnZ2d@xxxxxxxxxxx";>news:kdadncnbr=
NWUUTfZnZ2dnUVZ_oidnZ2d@xxxxxxxxxxx</A>...</DIV>Those=20
are very wise words, Mikey. However, in this case the customer =
is=20
<BR>getting the same (or better) products *and* saving money. =
Ruskin=20
never <BR>anticipated DIY, let alone online sales of professional =
security=20
systems.<BR><BR>-- <BR><BR>Regards,<BR>Robert L=20
=
Bass<BR><BR>=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D><BR>Bass Home Electronics<BR>4883=20
Fallcrest Circle<BR>Sarasota =B7 Florida =B7 34233<BR>941-866-1100 =
Sales &=20
Tech Support<BR><A=20
=
href=3D"http://www.bassburglaralarms.com";>http://www.bassburglaralarms.co=
m</A><BR>=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D><BR><BR>>>=20
I'm certainly happy with the situation. The reality is that =
there=20
will<BR>>> always be a certain number of prospective customers =
who guys=20
like you <BR>>> will<BR>>> lose to online vendors. =
That's=20
just business.<BR>><BR>> Yep, it's the common law of business=20
practice... John Ruskin penned this a<BR>> hundred years =
ago,<BR>> still=20
true today<BR>><BR>> "There is hardly anything in the world that =
someone=20
cannot make a little<BR>> worse and sell a little cheaper, and the =
people=20
who consider price alone <BR>> are<BR>> that person's lawful =
prey. It's=20
unwise to pay too much, but it's worse to<BR>> pay too little. When =
you pay=20
too much, you lose a little money - that is<BR>> all. When you pay =
too=20
little, you sometimes lose everything, because the<BR>> thing you =
bought=20
was incapable of doing the thing it was bought to do. The<BR>> =
common law=20
of business balance prohibits paying a little and getting a <BR>> =
lot=20
-<BR>> it can't be done. If you deal with the lowest bidder, it is =
well to=20
add<BR>> something for the risk you run, and if you do that you =
will have=20
enough to<BR>> pay for something=20
better."<BR><BR><BR></BLOCKQUOTE></BODY></HTML>
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