Re: Take Over Practices

["R.H.Campbell" <rh.campbell@xxxxxxxxxxxxx>]

If you look after your clients, no dealer has much to fear from lower priced
dealers. There is a dealer here in town that sells monitoring for $9.95
monthly; he is a dealer for The Monitoring Centre in Toronto. He does all
right but nothing spectacular. Price is not everything !

But no, I cant remember losing an account because of price ! Customers move,
die, lose their jobs ...whatever, and a certain amount of attrition is
normal because of those sorts of things. I did have one client who's husband
joined ADT and they forced him to go with them, but that's their loss....

After paying my Revenue Canada bill this year, I gave some thought to
lowering my rates (either that or pay my son a hell of a lot more....:))

RHC

"mikey" <loismustdie@xxxxxxxxx> wrote in message
news:4453cfa5$0$14494$6d36acad@xxxxxxxxxxxxxxxxxxxxxxxx
> Frankly, I'd be terrified if any of my burg accounts found out what you're
> willing to do for 15 bucks a month, Bob. I can't believe you actually
> loose
> accounts. 15/mth, free service, free parts. How the heck can anybody
> complain about that?
>
> "R.H.Campbell" <rh.campbell@xxxxxxxxxxxxx> wrote in message
> news:2ao4g.4187$fx.379300@xxxxxxxxxxxxxxxxxxxxxxxx
>> I think this gentleman's advice is absolutely spot on the money ! IMO,
> they
>> didn't steal an account as much as you lost an account (no flame
> intended)!
>> The question you should be concerned about is why ! Sure there will
>> always
>> be a few penny pinchers who will leave you for a couple of bucks savings
>> a
>> month; however, this customer chose to seriously degrade his overall
>> level
>> of security, which seems to imply (perhaps), he was reacting in an
> emotional
>> way to the opportunity to leave you.
>>
>> This is no flame against you, but I truly believe that if you are giving
>> quality service, and your pricing is not too far out of line, the chances
> of
>> a client leaving you for an unknown factor is pretty low. Real estate has
>> three rules..."location, location, location". IMO, the security business
> has
>> three as well..."service, service,service" ! The presence or absence of a
>> long term contract doesn't play too much into the scenario overall if the
>> customer is unhappy with services provided. That's why I get so many
>> takeover clients from ADT and the other mass market "paper
>> flippers"......
>> prices totally out of line after the end of the contract, and poor
>> service
> !
>>
>> Speaking only from personal experience, a bigger risk lately is the loss
> of
>> clients to little companies who don't give a shit about the client's
> overall
>> security, and are willing to hook the panel up to VoIP !! I've lost quite
> a
>> few clients to a couple of local scumbag companies who do this as a
>> matter
>> of course ! I figure if the client is so stupid that he'll jeopardize
>> everything for a few bucks a month, I'm probably better off without him.
>> Besides, once you reach a certain threshold, customers are coming in the
>> door faster than you can handle them anyway...
>>
>> But with some customers, it certainly is... "go figure".....
>>
>> RHC
>>
>> "Everywhere Man" <alarminstall@xxxxxxx> wrote in message
>> news:1146204193.707960.114260@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>> > Are you sure they didn't tie in the devices previously installed, and
>> > did you ask the customer at what point they lost confidence in you? Was
>> > the monthly fee you were charging them much higher than the new
>> > company? Did they have a previous service issue with you? I highly
>> > doubt a 'satisfied' customer will discard a 65 zone system for a 3 zone
>> > system with fob just because the new system is "free". Something made
>> > them jump ship.
>> > Rather than worrying about the sleeping habits of the other company you
>> > should be taking advantage of this situation and turning into a
>> > learning experience. Losing this one account might be a good thing if
>> > you make the proper adjustments so this doesn't happen with your other
>> > clients.
>> >
>> > J Barnes wrote:
>> >> I had one of my customers call me today to cancel service.  It seems
>> >> another
>> >> company just happened to be in the neighborhood and had a promotion
> going
>> >> on.  The promotion was a free alarm system with keyfob's.  So my
> customer
>> >> decided to go with the new company and get the free system.
>> >>
>> >>     They pulled out my DSC Maxis panel that had 65 zones and put in a
>> >> 2
>> >> door
>> >> and a motion lick n stick special.   Im not sure how these guys can
> sleep
>> >> at
>> >> night when they do stuff like this.
>> >>
>> >> James B
>> >
>>
>>
>
>
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