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Re: Take Over Practices
Frankly, I'd be terrified if any of my burg accounts found out what you're
willing to do for 15 bucks a month, Bob. I can't believe you actually loose
accounts. 15/mth, free service, free parts. How the heck can anybody
complain about that?
"R.H.Campbell" <rh.campbell@xxxxxxxxxxxxx> wrote in message
news:2ao4g.4187$fx.379300@xxxxxxxxxxxxxxxxxxxxxxxx
> I think this gentleman's advice is absolutely spot on the money ! IMO,
they
> didn't steal an account as much as you lost an account (no flame
intended)!
> The question you should be concerned about is why ! Sure there will always
> be a few penny pinchers who will leave you for a couple of bucks savings a
> month; however, this customer chose to seriously degrade his overall level
> of security, which seems to imply (perhaps), he was reacting in an
emotional
> way to the opportunity to leave you.
>
> This is no flame against you, but I truly believe that if you are giving
> quality service, and your pricing is not too far out of line, the chances
of
> a client leaving you for an unknown factor is pretty low. Real estate has
> three rules..."location, location, location". IMO, the security business
has
> three as well..."service, service,service" ! The presence or absence of a
> long term contract doesn't play too much into the scenario overall if the
> customer is unhappy with services provided. That's why I get so many
> takeover clients from ADT and the other mass market "paper flippers"......
> prices totally out of line after the end of the contract, and poor service
!
>
> Speaking only from personal experience, a bigger risk lately is the loss
of
> clients to little companies who don't give a shit about the client's
overall
> security, and are willing to hook the panel up to VoIP !! I've lost quite
a
> few clients to a couple of local scumbag companies who do this as a matter
> of course ! I figure if the client is so stupid that he'll jeopardize
> everything for a few bucks a month, I'm probably better off without him.
> Besides, once you reach a certain threshold, customers are coming in the
> door faster than you can handle them anyway...
>
> But with some customers, it certainly is... "go figure".....
>
> RHC
>
> "Everywhere Man" <alarminstall@xxxxxxx> wrote in message
> news:1146204193.707960.114260@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
> > Are you sure they didn't tie in the devices previously installed, and
> > did you ask the customer at what point they lost confidence in you? Was
> > the monthly fee you were charging them much higher than the new
> > company? Did they have a previous service issue with you? I highly
> > doubt a 'satisfied' customer will discard a 65 zone system for a 3 zone
> > system with fob just because the new system is "free". Something made
> > them jump ship.
> > Rather than worrying about the sleeping habits of the other company you
> > should be taking advantage of this situation and turning into a
> > learning experience. Losing this one account might be a good thing if
> > you make the proper adjustments so this doesn't happen with your other
> > clients.
> >
> > J Barnes wrote:
> >> I had one of my customers call me today to cancel service. It seems
> >> another
> >> company just happened to be in the neighborhood and had a promotion
going
> >> on. The promotion was a free alarm system with keyfob's. So my
customer
> >> decided to go with the new company and get the free system.
> >>
> >> They pulled out my DSC Maxis panel that had 65 zones and put in a 2
> >> door
> >> and a motion lick n stick special. Im not sure how these guys can
sleep
> >> at
> >> night when they do stuff like this.
> >>
> >> James B
> >
>
>
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