Re: Advertising suggestions sought, or stratagies

[G. Morgan <G_Morgan@xxxxxxxx>]

Jim Wrote:

>On Oct 18, 3:07Â am, G. Morgan <G_Mor...@xxxxxxxx> wrote:
>> Jim Wrote:
>>
>> >Another thing I did was .... volunteered doing free seminars on
>> >securtity systems at the local library.
>>
>> Hey Jim,
>>
>> I know you don't like me, but I really do appreciate this "Gem".
>
>Here's another. Try approaching some of the senior citizen's
>organizations  .... there's lots of them around and more all the time.
>Invite younger family members who will oftimes foot the bill because
>they're concerned about their parents. Offer your talk from the
>standpoint of informing/educating them about how the "free" alarm
>process REALLY works and bring a demo of the simplest alarm panel you
>carry. Show them Key fob arming first, before  you show them keypad
>arming. . If you can, set up a cellular communicator and a dummy
>account with central to your cell phone on speaker and let them
>actually hear the operator respond to an alarm. Think about it more
>and find out what the fears are that elderly people have about alarm
>systems. If you do PERS bring a sample. let them press the button on
>the pendant .... and again, hear the operator respond. Use a two digit
>arming code when doing the demo. Later on, show them how the code can
>be changed to their birthday or the birthday of their grandchildren.
>There are millions of elderly people out there who don't have an alarm
>system because they are not from a era of computers and electronics.
>They're afraid of it and think they wont be able to understand or
>operate it and screw it up and that they'll make embarrassing mistakes
>and that they will "disturb" the people at central station. YOUR job
>is to prove them wrong. Get them involved with the demonstations too.
>See it, Hear it, Touch it.
>
>Remeber there are only two primary buyer motives ...   to solve a
>problem and to feel good .... and four primary buyer emotions ....
>scared, sad, mad or glad.  Study your market, learn the responses in
>advance on how to address those concerns and eventually you'll develop
>a sales routine that will get you more sales then the next guy. You
>only have to be 5% better then your competitor to put you in the 80 to
>90 % ....  more sucessful bracket.

Awesome..  Thanks.