Re: Brink's Home Security Becomes Broadview Security

[mleuck <m.leuck@xxxxxxxxx>]

On Jun 30, 11:41=A0am, Jim Rojas <jro...@xxxxxxxxxxxx> wrote:
> George Orwell wrote:
> > NEW YORK (AP) - The home and commercial security business that The Brin=
k's Co. spun off last fall is being renamed Broadview Security, a move that=
 entails increasing advertising spending by as much as $120 million, the co=
mpany said Tuesday.
>
> > Irving, Texas-based Broadview Security, formerly known as Brink's Home =
Security, will increase advertising spending by $70 million to $120 million=
 in the next 24 to 36 months promoting both its new name and its Brink's he=
ritage, said CEO Bob Allen. The company normally spends about $40 million y=
early on advertising.
>
> > Allen describes the company as "the next generation of Brink's Home Sec=
urity."
>
> > Broadview Security was spun off Oct. 31, 2008, from Richmond, Va.-based=
 Brink's Co. in a tax-free stock distribution that leaves the newly indepen=
dent company with no debt and about $83 million in cash on March 31, said A=
llen, a nearly 10-year veteran of the company.
>
> > The public parent of Broadview Security, Brink's Home Security Holdings=
 Inc., has a market capitalization of about $1.3 billion, 3,500 employees a=
nd a credit facility of about $125 million at rates that Allen, 55, describ=
ed as "very reasonable."
>
> > The 26-year-old company, which has about 1.3 million customers in the U=
.S. and Canada, is hiring sales staff and technicians and is open to acquis=
itions, particularly ones that expand its commercial security business, All=
en said.
>
> > Shares closed Monday at $27.72. Since the company began trading separat=
ely from its parent on Oct. 31, 2008, shares have traded in a range of $13.=
15 to $31.30.
>
> > Copyright 2009 The Associated Press.
>
> > Il mittente di questo messaggio|The sender address of this
> > non corrisponde ad un utente =A0 |message is not related to a real
> > reale ma all'indirizzo fittizio|person but to a fake address of an
> > di un sistema anonimizzatore =A0 |anonymous system
> > Per maggiori informazioni =A0 =A0 =A0|For more info
> > =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0https://www.mixmaster.it
>
> I did a google search for Broadview Security. There is a Broadview
> Security in New Hampshire. I wonder if Brinks plans to step on their
> toes, and call it free enterprise...
>
> Jim Rojas

I saw one too but I think it was a Brinks dealer