Re: Brink's Home Security Becomes Broadview Security

["Just Looking" <Spam@xxxxxxxxxx>]

I am sure that they will get a nasty-gram from the guy with the awful comb
over.

"Jim Rojas" <jrojas@xxxxxxxxxxxx> wrote in message
news:mfr2m.4523$qT4.1870@xxxxxxxxxxxxxxx
> George Orwell wrote:
>> NEW YORK (AP) - The home and commercial security business that The
>> Brink's Co. spun off last fall is being renamed Broadview Security, a
>> move that entails increasing advertising spending by as much as $120
>> million, the company said Tuesday.
>>
>> Irving, Texas-based Broadview Security, formerly known as Brink's Home
>> Security, will increase advertising spending by $70 million to $120
>> million in the next 24 to 36 months promoting both its new name and its
>> Brink's heritage, said CEO Bob Allen. The company normally spends about
>> $40 million yearly on advertising.
>>
>> Allen describes the company as "the next generation of Brink's Home
>> Security."
>>
>> Broadview Security was spun off Oct. 31, 2008, from Richmond, Va.-based
>> Brink's Co. in a tax-free stock distribution that leaves the newly
>> independent company with no debt and about $83 million in cash on March
>> 31, said Allen, a nearly 10-year veteran of the company.
>>
>> The public parent of Broadview Security, Brink's Home Security Holdings
>> Inc., has a market capitalization of about $1.3 billion, 3,500 employees
>> and a credit facility of about $125 million at rates that Allen, 55,
>> described as "very reasonable."
>>
>> The 26-year-old company, which has about 1.3 million customers in the
>> U.S. and Canada, is hiring sales staff and technicians and is open to
>> acquisitions, particularly ones that expand its commercial security
>> business, Allen said.
>>
>> Shares closed Monday at $27.72. Since the company began trading
>> separately from its parent on Oct. 31, 2008, shares have traded in a
>> range of $13.15 to $31.30.
>>
>> Copyright 2009 The Associated Press.
>>
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>
> I did a google search for Broadview Security. There is a Broadview
> Security in New Hampshire. I wonder if Brinks plans to step on their toes,
> and call it free enterprise...
>
> Jim Rojas
>
>