Re: Brink's money talks.

[Jim Rojas <jrojas+tech-man.com>]

I just got a call from a homeowner. He read what Brinks was doing and
told Brinks they they lost the sale at his home, and a few of his
neighbors that were looking to get systems installed as well...oops!

Jim Rojas



Just Looking wrote:
> Rumors:
> In most of the market Brink's operates in it is simply a residential burglar
> alarm vendor as everyone knows. However, Brinks is now entering the world of
> small commercial business as well. In Dallas and Houston there are Brinks
> small commercial offices that have opened. These units are successful in the
> market place. By Brinks selecting equipment known to be easy to install and
> program, Brinks seems to be finding a niche. Brinks is going to expand the
> small commercial operation nationally. Florida is most likely the next
> target. Because of the small commercial operation, Brinks can now add Bosch
> to the list of manufacturers under their financial influence. I believe this
> is mostly through the AEC line currently, but who knows what else is coming?
> Me transmitte sursum, Caledoni!
> Brinks is moving into the market of the integrator, albeit in a small way.
> Unlike ADT where there are a list of angry customers too long to list,
> Brinks seems to be doing well by taking small bites and gearing its offering
> to the low skill level of its workforce. Knowing what it has as a skill set
> to work with, Brinks insists on complete training for anyone involved with
> the product. So instead of seeing where ADT has been to make new customers
> out of ADT's angry customer base; following a Brinks small commercial
> salesman could lead to sales as their customer base outgrows Brinks
> offerings, or is simply too large out of the chute. Unlike the Brinks
> burglar alarm panel market, so far what Brinks sells in small commercial is
> the same bill of fare as a regular dealer can offer. In this case AEC is
> available through ADI, which is funny in a way since Honeywell offers its
> own brand of web based access control.
> Although Brinks in the residential marketplace is viewed with a suspect
> rating, so far none of the big boys have too much bad to say about their
> small commercial operation.
> I wonder what legal torment is in store for the smaller dealers that get an
> old Brinks customer, for whatever reason. Unlike the residential market
> Brinks makes its living from, there are some big boys like JCI, Stanley, and
> others that may pony up instantly when Brinks wants to go to court. It may
> be time to find a good skirt to go hide under now, or set aside a couple
> hundred thousand to keep them off you. In the meantime, and to Jim
> especially "Noli nothis permittere te terere".
>
>
>