Brink's money talks.

["Just Looking" <nospam@xxxxxxxxxx>]

Rumors:
In most of the market Brink's operates in it is simply a residential burglar
alarm vendor as everyone knows. However, Brinks is now entering the world of
small commercial business as well. In Dallas and Houston there are Brinks
small commercial offices that have opened. These units are successful in the
market place. By Brinks selecting equipment known to be easy to install and
program, Brinks seems to be finding a niche. Brinks is going to expand the
small commercial operation nationally. Florida is most likely the next
target. Because of the small commercial operation, Brinks can now add Bosch
to the list of manufacturers under their financial influence. I believe this
is mostly through the AEC line currently, but who knows what else is coming?
Me transmitte sursum, Caledoni!
Brinks is moving into the market of the integrator, albeit in a small way.
Unlike ADT where there are a list of angry customers too long to list,
Brinks seems to be doing well by taking small bites and gearing its offering
to the low skill level of its workforce. Knowing what it has as a skill set
to work with, Brinks insists on complete training for anyone involved with
the product. So instead of seeing where ADT has been to make new customers
out of ADT's angry customer base; following a Brinks small commercial
salesman could lead to sales as their customer base outgrows Brinks
offerings, or is simply too large out of the chute. Unlike the Brinks
burglar alarm panel market, so far what Brinks sells in small commercial is
the same bill of fare as a regular dealer can offer. In this case AEC is
available through ADI, which is funny in a way since Honeywell offers its
own brand of web based access control.
Although Brinks in the residential marketplace is viewed with a suspect
rating, so far none of the big boys have too much bad to say about their
small commercial operation.
I wonder what legal torment is in store for the smaller dealers that get an
old Brinks customer, for whatever reason. Unlike the residential market
Brinks makes its living from, there are some big boys like JCI, Stanley, and
others that may pony up instantly when Brinks wants to go to court. It may
be time to find a good skirt to go hide under now, or set aside a couple
hundred thousand to keep them off you. In the meantime, and to Jim
especially "Noli nothis permittere te terere".