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Re: Looking to purchase alarm system - suggestions?



As do I Frank... all the time. Most dealer charge more because...1- that's
what they feel the market will bear...and 2- that's what everyone else is
doing. Actually, $15 is exactly where it should be from a marketing
perspective given the rise in the "direct to end user" monitoring for $10
(great for DIY customers or others who want to take a chance they'll not
need any service, but not a very good bet !) Our price gives a fair market
profit, plus reflects the fact we don't have the overheads of the large
conglomerates. The only real difference at that rate is how much service and
warranty you build in, or not !

I have been told that ADT has just changed their policy for renewals. No
matter what the customer has been promised, their renewals won't ever go
lower than $29.95. It should take a few years before the increased attrition
rates catch the attention of the upper brass. In the meantime, hold on to
your hat....you and I will get takeovers like crazy from ADT.

In my business, my son does all the installs; I do all the takeovers. We
share the service calls. And I'm just as busy unfortunately as I was
before...

RHC


"Frank Olson" <feolson@xxxxxxxxxx> wrote in message
news:ePQze.210178$El.18639@xxxxxxxxxxx
>
> "Doug L" <vssdoug@xxxxxxx> wrote in message
> news:5KHze.64855$go.41073@xxxxxxxxxxxxx
>>I guess you know more than anyone what your service is worth
>>
>> Doug L
>> --
>
>
> I don't believe in "gouging" the customer, if that's what you mean.  And
> $15.00 isn't unreasonable and provides a very comfortable margin.  The
> fact that it's below what everyone else is charging is probably what bugs
> you.  I run into that all the time.  :-))
>




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