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Who comes up with these corporate alarm names?

Subject: Who comes up with these corporate alarm names?
From: nick markowitz <nmarkowitz@xxxxxxxxx>
Date: Fri, 4 Mar 2011 19:47:56 -0800 (PST)
Newsgroups: alt.security.alarms

APX is now  Vivant   Brinks became Broadview etc etc.
who comes up with this shit all it is new name to get away from a bad
one nothing ever changes
have 2 friends dads who are paying $43.00 a month for a crap system
for 5 years they never use.

Oh that's right APX is going to bring home automation to  Joe home
owner as Vivant I will believe that one when i see. Joe home owner can
not use there alarm let alone automation . cant even program a VCR.

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