Who comes up with these corporate alarm names?

[nick markowitz <nmarkowitz@xxxxxxxxx>]

APX is now  vivint  with  a small v  Brinks became Broadview etc etc.
who comes up with this shit all it is new name to get away from a bad
one nothing ever changes
have 2 friends dads who are paying $43.00 a month for a crap system
for 5 years they never use.

Oh that's right APX is going to bring home automation to  Joe home
owner as vivint I will believe that one when i see. Joe home owner can
not use there alarm let alone automation . cant even program a VCR.