Re: BRINKS HOME SECURITY MAY HAVE DIRECT TIES WITH MADOFF

[mleuck <m.leuck@xxxxxxxxx>]

On Jul 13, 6:06=A0pm, "Robert L Bass" <Sa...@xxxxxxxxxxxxxxxxxxxxx>
wrote:
> "mleuck" wrote:
>
> >> All they are doing is keeping rates high. Their overhead must be choki=
ng
> >> them beyond belief. ADT doesn't need to advertise that much, or nor do=
 they
> >> resort to using scare tactics like Brinks does.
> > Jim Rojas
>
> I got one of those robotic calls today offeing a free security system. =
=A0The
> system, so the call said, is worth "over $800" and it's "completely free!=
"
> All they ask is that I help in their marketing by placing their sign on m=
y
> lawn. =A0The call instructed the vic... er, client to press 1 for more in=
fo. =A0I
> wondered which alarm company was making the call so I pressed 1 and, afte=
r
> about a 2-minute wait, learned it was none other than ADT. =A0The "operat=
or"
> said he was calling from Utah, but the phone number, 213-710-8112, is fro=
m
> Compton, California.

Sure you did

>
> > That is not the way it works, advertising is a drop in the bucket compa=
red
> > to incoming revenue...
>
> That is an assumption on your part since you have no way to know what par=
t of
> Brinks' revenue is spent on advertising and on illegal or misleading tele=
phone
> calling campaigns like the one ADT is currently running.

And yet you seem to know all about it

>
> > stopping advertising wouldn't necessarily give them the ability to redu=
ce
> > monitoring rates...
>
> Stopping advertising would mean no new clients to replace attrition -- th=
e end
> of the company. =A0That would not qualify as a bad thing, but it's not go=
ing to
> happen any time soon since they are certainly going to keep spending mill=
ions
> on ad campaigns.

Not true, it has only been in the last few years Brinks did any major
advertising, the name alone sold security systems and still does to
some extent

> > You can hope all you want but they ARE a profitable company...
>
> You assume that but it's not a certainty. =A0Brinks' corporate reports ma=
y be as
> misleading as ADT's ads.

No they ARE a profitable company


>
> > with relatively low attrition...
>
> You also assume that. =A0Reality may be very different from what you like=
 to
> assume.

Yes I often think that when you talk about your past alarm experiences

> Who cares, really? =A0Like ADT's residential division, Brinks has nothing=
 to do
> with security. =A0They can keep selling lick'n'stick crap until Jesus com=
es back
> and it won't mean anything to companies that market real alarms.

Apparently it does or we wouldn't be having this conversation