Re: Radio Shack Now "The Shack" got to love it

[mleuck <m.leuck@xxxxxxxxx>]

On Aug 6, 7:11=A0am, nick markowitz <nmarkow...@xxxxxxxxx> wrote:
> I just love corporations who do not realize when they have been played
> for suckers.
>
> Radio Shack is changing its name to "The Shack " which is an insult
> term many people refer to it.
>
> Radio Shack thinks people just use "the Shack for short for Radio
> Shack.
>
> when in realty .
>
> Ex:" I bought this piece of shit from the shack "
>
> what a bunch of moron marketing people they have you think changing a
> name will make a store more appealing and get more business

I never cared much for the place unless I needed resisters but I also
never heard of anyone using "The Shack" as an insult, they are still
one of the biggest cellular phone resellers in the US.

The problem they have is their customers are generally older which is
a bad demographic in the long run, I doubt the name change hurts them
but I doubt it helps either when compared to Best Buy and WalMart