Re: Audio Podcast

["Andy Davies" <dajdavies@xxxxxxxxx>]

2008/6/10 Mark McCall <lists@xxxxxxx>:
>> Well, I meant a separate part for the news and another for the
main IV.
>
> OK, the news was seperated from interview with a short music
"jingle".  I
> thought that was about right?
>
>> How long was it in total?
>
> 54 mins from memory.
>

I haven't listed to it yet but...

I tend to listen to podcasts in the car on the way to work, but as the
journey is roughly 1/2 hour it often takes a return journey to listen
to longer ones completely and this sometimes makes them a bit
disjointed.

I wonder what research has been done on the length of podcasts vs
takeup? Perhaps two shorter casts might get more coverage than one
longer one?

Intuitively 20-30 mins seems to be the right length to me but I've got
no evidence to back that up other than most radio programmes aren't
much longer than 30 mins.

Andy

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