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RE: [OT] BSkyB patents ad skipping for digital video recorders


  • Subject: RE: [OT] BSkyB patents ad skipping for digital video recorders
  • From: "Rob Mouser" <groups@xxxxxxxxxxxx>
  • Date: Wed, 5 Jan 2005 21:55:46 -0000


>> But rather that they would hold the patent to *STOP* anyone from
doing
so.

Yup, unfortunately this will most definitely be the case. From what I've
read our dear friend Mr Murdock is more interested in using the info from
Sky and Sky+ boxes and our personal viewing habits to ensure we see adverts
that match our wants/needs/desires (Whether we want to tell them or not!).
If TV companies can achieve the holy grail of household targeted
advertising, companies will pay BIG money for advertising space.

Ho Hum

Rob




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