RE: BMW wins a new award for its car automation system...

["Paul Gale" <groups@xxxxxxx>]

Please ...... not another round of 'I love BMW' / 'I can't stand the
things' !!!  :-)



Paul.



-----Original Message-----
From: Mark Harrison [mailto:Mark.Harrison@xxxxxxx] 
Sent: 22 November 2002 13:39
To: ukha_d@xxxxxxx
Subject: [ukha_d] BMW wins a new award for its car automation system...



Here's what the Sydney Morning Herald has to say about BMW's Automation
System



"For acquiring a complexity complex: BMW

The Bavarians put the mystery back into motoring with a system called
iDrive.

Designed to integrate the 7 Series's electronic systems, it's called
iDrive because if uDrive, the damn thing won't start. Indeed only two
of
the 30 people the Herald polled could fire up the 7 Series without
taking a BMW training course. Good luck with valet parking!

Styling is normally subjective, but BMW's new Z4 roadster provides an
exception. It looks attractive only when parked next to an M
Coupe."




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