RE: The Recent TiVo Price Crash means...

[Scott Crowther <scrowther@xxxxxxx>]

I agree with your last paragraph Kenneth.

2 friends already had the 'WOW' factor when they came round, and 2 sets
of
parents 
likely to get one from me for Xmas

:-)




Scott Crowther


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-----Original Message-----
From: Kenneth Watt [mailto:kwatt@xxxxxxx] 
Sent: 28 October 2002 15:24
To: ukha_d@xxxxxxx
Subject: RE: [ukha_d] The Recent TiVo Price Crash means...

> http://www.automatedhome.co.uk/pollBooth.php3?question_id=1073
<http://www.automatedhome.co.uk/pollBooth.php3?question_id=1073>

What happened to the "TiVo can't compete with Sky+'s marketing
campaign!" option?

I think TiVo, as it stands in the UK, is pretty safe as is but they
cannot compete with a broadcaster, allowed to advertise their own
system, seemingly as much as they like. Added to which is the lukewarm
reception as people do not understand what TiVo is and sales staff
selling them that have little more idea than the clueless hordes that
still wonder what it is!

Even after all that advertising, even Sky+ sales have been very
disappointing overall so how is TiVo expected to compete.

However, with licensing deals that have been done I don't really think
you've heard that last of TiVo!

You also missed the *really* obvious one...

The best way to convince people about TiVo, or I suppose and HDD
recorder, is to let them use it, could this not be a massive marketing
exercise? Flog a load off cheap, get people talking about it and having
word-of-mouth as an advertising campaign, probably cheaper and a lot
more effective than trying to explain what TiVo does in 30 seconds,
which TBH I don't think is possible!

K.





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