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Re: The Man From A.S.S.



On 5/26/2020 9:55 AM, Bob La Londe wrote:
> Written in response to a marketing related post on Facebook to a guy who
> makes rod holders under the company name Elite Rod Holders.
>
> Branding is a tough thing, but if you are not a one dimensional creator
> you will come up with ideas and create products other than rod holders
> at some time. You may already have to much invested in the current name,
> but how about considering how you can back off the name to something
> more encompassing. With a name that screams "I SELL ROD HOLDERS" it
> might be difficult to market say a new seat bracket or some other widget
> or gizmo you create that isn't a rod holder. Can you find a way to take
> advantage of the branding you have already done to encompass a broader
> range of product in the future. The FACT is no matter how well you do
> you will not monopolize the rod holder market. You can't count on one
> dimensional growth.
>
> "ERH Products." Wow! That guy makes a great beverage holder. "Well ERH!"
> LOL
>
> No I am not in advertising. I spent 23 years as a licensed contractor
> with a one dimensional business name. The Security Consultant. The thing
> is some of my biggest jobs were voice and data cabling jobs. Not at all
> security related. Others were customers were I did, sound systems, phone
> systems, intercom, video, and security all for one client. I did ok, but
> a name that better encompassed my range of skills might have done
> better. I have since thought a name like Arizona Systems Solutions might
> have been better. People would certainly remember that guy from A.S.S. I
> imagine it would have been hysterical to have A.S.S. security decals on
> windows all over town. Seriously though. Try to think about how you can
> and will expand in the future. If you stubbornly say, "I am only ever
> going to make rod holders," then don't worry about it.
>


Rod Holders!,        Rod Holders!,       Rod Holders!,,

(Wifey told me I didn't need no stink en rod holders,
that was her job.)

--

*Rocky T. Squirrel, esq.*



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