Re: Tom's aiming for the "Big Time"

[OnlineAlarmQuotes <contact@xxxxxxxxxxxxxxxxxxxxx>]

On May 17, 4:09=A0pm, tourman <robercampb...@xxxxxxxxx> wrote:
> On May 17, 11:05=A0am, OnlineAlarmQuotes <cont...@xxxxxxxxxxxxxxxxxxxxx>
> wrote:
>
>
>
> > On May 16, 6:48=A0pm, tourman <robercampb...@xxxxxxxxx> wrote:
>
> > > On May 15, 3:09=A0am, OnlineAlarmQuotes <cont...@xxxxxxxxxxxxxxxxxxxx=
m>
> > > wrote:
>
> > > > On May 14, 2:53=A0pm, Jim <alarmi...@xxxxxxx> wrote:
>
> > > > > From Security Systems News
>
> > > > >http://www.securitysystemsnews.com/article/online-alarm-quotes-get=
s-f... <
>
> > > > Oh man here we go :)
>
> > > > Wait until you read the article in Locksmith Ledger.
>
> > > > I would though like to give thanks to many of you with whom I have
> > > > corresponded over the last umpteen years here.
> > > > It wouldn't be truthful if I didn't say each and every one of you c=
ame
> > > > to mind as this was being created. The majority of people here are =
the
> > > > very type of members we hope to recruit.
> > > > We want the small guy. We want the guy who puts pride in his work. =
We
> > > > don't want the guy looking to sell me 300 deals from door knocking =
per
> > > > month.
> > > > What I created was a program that will make a one man show as
> > > > competitive as the big boys without having to sell your soul.
> > > > Think of it as an all you can eat buffet. You pay for the plate, we
> > > > have 40 items on the steam table, some of which you will like and s=
ome
> > > > you won't. Enjoy the ones you like and leave with a full tummy.
>
> > > > There are alarm dealers here who have been in this business almost =
as
> > > > long as I have been alive yet they pay much higher rates on equipme=
nt
> > > > and monitoring than many other companies. If they paid less they wo=
uld
> > > > compete better because they do a better job.
> > > > If they had access to capital they could take on larger jobs. If th=
ey
> > > > could accept renters without exposing themselves financially they
> > > > would.
> > > > If they ever had a shot at receiving qualified leads from the net
> > > > they'd close more.
> > > > We bring all of that to the table and then some. We can save you mo=
ney
> > > > on equipment. We can save you money on monitoring. We can give you
> > > > access to cash options. We can make you competitive without you
> > > > becoming another one of the whores that infest this industry. We ar=
e
> > > > supposed to compliment your business rather than corrupt it.
> > > > The more members we enroll the stronger we become. We already have
> > > > more members than some other "dealer" programs (70+), and by the en=
d
> > > > of June we should have close to 300 members.
>
> > > > I've told you guys before to put the egos to the side and get in to=
uch
> > > > with me. Anyone that installs systems would be foolish if they didn=
't
> > > > at least investigate our entire offer.
>
> > > > For the record I was wearing a tank top during a conference call in
> > > > which we closed a deal with a manufacturer.
>
> > > RHC: Tom, there are no egos at play here ! I'm sure everyone here
> > > wishes you the best of luck in your venture. We were only making the
> > > point that it could be risky, and I / =A0weI are simply hoping you're
> > > going into it with your eyes open and you've done your homework.
> > > Friends can be concerned about other friends you know.....:)) <
>
> > I think you misunderstood my comment on ego.
> > What is meant is that quite often dealers will think they already have
> > everything figured out and they couldn't possibly do any better than
> > they are, so they don't bother investigating new opportunities. That's
> > letting ego get in the way. The majority of members of Online Alarm
> > Quotes save money each time they order equipment.
> > Here are some numbers for you to chew on that will show you just how
> > valuable this service is to a dealer.
>
> > Did you know the average cost to generate a sale is $400.00? Pay per
> > click, yellow page ads, marketing brochures, mailings, outbound
> > telemarketing, etc.
> > Most dealers shy away from advertising because of the enormous out of
> > pocket cost involved.
> > With my program your cost would be a set membership fee that would
> > entitle you to receive qualified leads in your area.
> > So let's say the program is horrible and can only produce one sale a
> > year for you. That's $400.00 that remains in your pocket.
> > Maybe we can only save you $15.00 on equipment purchases per install
> > and say you only do 50 installs per year. That's another $750.00 that
> > remains in your pocket.
> > Let's say you use our funding for renters to accept 2 new clients in a
> > year and they both have poor credit. That would put $1200.00 in your
> > pocket but knock out equipment and overhead so drop that down to a
> > $600.00 net profit on those 2 deals.
> > Forget referrals, and forget income from service. Forget every other
> > benefit of membership. Consider that to be gravy.
> > OK so we are sitting on a total of $1,750.00 in added revenue to your
> > business over the course of a year if all you do is use it minimally.
> > Wait! Deduct the basic membership fee of $500.00. That leaves you with
> > a $1,250.00 profit.
> > Did you have to do anything out of the norm to achieve that? No.
> > Would you like to have an extra $1,250.00 in your pocket.
>
> > Realistically this program, if used properly, will help the average
> > dealer generate an additional $4,000.00 per month in net profit
> > without selling your soul to the devil.
> > Even the guys that are trying to wind down their careers should jump
> > on board and take the extra $4,000.00 per month.
>
> > And Robert, for your information you and Jim were two of the people I
> > had in mind when I designed this. Not saying I want you two to join
> > because we're not in Canada and we can't accept "Anonymous" on our
> > contracts but I designed it to attract two very intelligent guys on
> > the opposite ends of the spectrum. That's why I wanted to thank you
> > and Jim for helping me with me over the years even though you didn't
> > realize you were doing so. My program had to have something that could
> > attract everyone, including two old codgers that are set in their
> > stubborn ways. Some facets you won't like. Some facets he won't like
> > but there are plenty of other facets that you could benefit from.
> > Neither one would touch funding, or marketing benefits but who would
> > refuse a qualified sales lead and who would refuse discounted
> > equipment pricing? Would you turn down a qualified lead? Not a
> > customer looking for a zero down but an honest to goodness qualified
> > lead. Would you insist on paying more for your equipment or would you
> > buy under a program that would save you money?
>
> RHC: Good for you ! Assuming you actually did venture into Canada,
> what do you realistically think you could do for my company that
> operates according to the strict rules below:
>
> 1- Never spent a penny on advertising since word of mouth and a my
> website brings in FAR FAR more business than I can handle <

Let's say you get a lead for someone wishing to spend $1000.00 on a
system and we get one for someone wishing to spend $2000.00 on a
system. Which lead would you prefer to have?

> 2- Basically "treading water" to keep my accounts under the glass
> ceiling of 1200, taking on new ones to replace those lost to natural
> attrition (plus a few where it's hard to say no...) <

Our leads will be hard to say no to since they are all qualified by
phone. Qualification includes education on security and realistic
expectations as far as cost.

> 3- Really not interested in growing any bigger although I still
> "cherry pick" new systems that come in the door for only the most
> profitable accounts. <

See #1
> 4- Doing fewer and fewer takeovers as time goes on due to the poor
> quality level of a lot of systems in the field and which cause
> needless service calls for me over the long term. <

That's not really a major aspect of our business.

> 5- Looking to keep my service levels to lowest level possible yet
> still ALWAYS giving outstanding service at the same time (this is
> first and foremost a service business) <

We don't dictate service terms


> 6- Don't market =A0in the "down and dirty" low end market at all so no
> long term contracts are ever required (and won't ever be put in
> place).<

What if a customer wants a large system and they ask about leasing
options? Would you deny them?

> 7- All systems are very "high end" and paid for at fair market value
> right up front. Customer fully owns them from day one. <

Continue with what works best for you but we can find you additional
high end clients.

> 8- I have already negotiated very good pricing with three solid
> wholesalers who get all my business. <

OK Bob let's shoot straight. Pricing comes down to buying power. I
have enormous buying power. Wouldn't it be safe to say we could get
better pricing than you? When we hit Canada we will be much larger. At
that point our Canadian pricing would come into play. With our US
track record we will probably have pricing second to that of ADT.
So say we can only save you $15.00 an install and $5.00 a service
call. Add it up. We haven't even addressed discounts on monitoring,
contracts, yard signs, etc.

> 9- I diligently and regularily purge accounts that end up being too
> much trouble, with customer caused excessive service calls. <

Not our concern.

> I'm not trying to be smart here Tom - I ask this question in all
> honesty.<

I know and it's appreciated because again you are one of my targets.
If you can be closed than anyone can be closed.
Bob, you can be closed :)

> Somehow I just don't see anything in it for me established as
> I am over the long term and running things as I do. I suspect you
> would have much more to offer new "start ups", or those playing in the
> "free system" market, or other high risk markets rather than in the
> specific "niche" market that I sell in.
> I'm glad you were thinking of us when you conceived this venture but I
> very much doubt you thought I for one would ever fit in.....:)) <

This is exactly what I meant when I said put your ego to the side and
investigate because your ego made up your mind before the facts did.
If and when we hit Canada we will get out the pencil and paper to play
with true numbers. When all is said and done, and when we have
concrete numbers, we can then make an educated decision. Wouldn't you
agree?
Yes I am saying even if it boiled down to nothing more than equipment
pricing there would be reason enough for a company likes yours to join
our program.