ADT-Broadview reaction

[Jim Rojas <jrojas@xxxxxxxxxxxx>]

Industry Reaction Rolls in on ADT/Broadview Deal

By Kevin Campbell at SDM Magazine

It's not that often, especially given the current economic climate,
that two major national players in an industry get together through
acquisition. Yet, as it was widely reported last week, that's exactly
what happened in the security industry as number one ADT acquired number
two Broadview Security for $2 billion.

Now that the dust has settled and folks have had some time to reflect on
the deal, the reaction to last week's announcement seems to be a
positive, if not surprised, one. How the two biggest national players in
the industry kept their big deal a big secret we may never know. But
what some of the experts SDM has spoken with have said is that, in the
grand scheme, it's good for the industry.

"We've seen periods or cycles of consolidation in the industry over the
years, and both then and now I think what it really does is reinforce
the value of RMR with the investment community that watches our space,"
says Jim Callahan, chief operating officer of Ackerman Security Systems,
Atlanta. "The result is that the industry has always gotten stronger. So
we certainly see nothing negative; only positives coming from it."

Others view the deal from a competitive standpoint. Fewer competitors
can mean more business for other dealers. But other benefits come along
with it, too.

"For the rest of the industry, it's good. It's just one less competitor
out there, and a big one," says Bob Bonifas, CEO and chairman of the
board of Aurora, Ill.-based Alarm Detection Systems Inc. A big one,
indeed. And that may become a factor for many security customers, says
Lessing Gold, a partner with the legal firm Mitchell Silberberg & Knupp
LLP and SDM's legal columnist.