Web 2.0 to the Rescue

[Matthew Hancock <dfkqicxuraeg@xxxxxxxxxxx>]

Starting an online business is exciting and rewarding, and like all
aspects of life, comes with its own challenges. One of these
challenges is making your business stand out amongst all the others
like it on the web. Online, you are not only competing with local
merchants and freelancers, you are working in a market with people all
over the world.
Do not let this discourage you though, because running an internet
business can be one of the most effective and enjoyable ways to make a
living; and although there is lots of competition, there is also a
huge audience to tend to. One way to make your business pop out from
the rest is to take full advantage of Web 2.0 features and
applications.
Since the emergence of Web 2.0 online businesses have been given the
opportunity to take their marketing to a whole new level. The number
of ways to send your message out and interact with your clients is
limitless and the more creative you are, the more traffic you receive.
Social networking sites like Facebook, MySpace, Twitter and LinkedIn
are great ways to generate some attention. On Facebook you can create
a group, a business page and advertising campaigns all to promote your
business to a vast online community. Twitter allows you to constantly
send out short messages (tweets) to all your followers with links to
your web pages. Utilizing the power of social networking is one of the
best ways to create a buzz again and again with an ever expanding
following.
Another creative way to promote your business is to make videos and
upload them to distribution sites like YouTube. Many people prefer to
watch a video than to read a long description and it's more
interactive. This also enables people to stumble upon your business
without directly looking for it. If they are intrigued by your video
there's a good chance they'll follow the link back to your site. Other
things you can do like this include podcasting, uploading photos to
sites like Flickr, setting up virtual tours and writing articles for
distribution sites like EzineArticles.
These are just a few ways to take advantage of the marketing methods
made possible by Web 2.0., but they will all help you keep on top of
the game and stay ahead of your competitors.

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