How to Set Up an Online Business - The Basics

[Mary Murphy <psiyovnhdtsu@xxxxxxxxxxx>]

The three essentials for an online business are:


An EXCELLENT PRODUCT, that you believe in, and that customers actually
want; ideally they will already be looking for it.
A supply of CUSTOMERS, or prospects. They find you through your
various marketing strategies.
A domain to which you send your prospects, which is part of a
compelling process leading to a TRANSACTION.

This may seem obvious, but the fact is that unless all three of these
are up and running and working for you like well-oiled pieces of
machinery, customers will take their money elsewhere.
Be realistic
There is a lot of advice out there in the world of Internet Marketing
about how you need to maintain a positive attitude and believe in
yourself. If you think about this and read between the lines, it
indicates that most people are probably not going to get rich quickly.
However, by putting a viable business together, you can get rich
gradually.
Doing anything properly involves a lot of learning and a lot of hard
work, especially in the initial stages before you arrive at a formula
that works for you. Internet marketing is no exception.
Beware!
There are many sharks out there waiting to separate you from your
money. Some things you will be offered are not necessary or even
desirable. And remember that plenty of information is available for
free. Think twice about paying for things unless they are recommended
by someone you can trust.
In fact many of the gurus - the big names who charge a lot for
seminars and courses - make a point of giving away their best tips in
their promotional material. Readers often don't appreciate the value
of these pearls of wisdom because they're free - but it's all part of
their advertising. Would those gurus want to be associated with
worthless ideas?
As Frank Kern said in a recent interview with Eben Pagan, Britney
Spears promotes her CDs by making her best songs freely available on
the radio - people still want to spend money on buying the whole
package (and they want to see the singer in person, too).
Too much stuff
The problem is that there's so much information available that you can
find yourself seriously bewildered. Once you subscribe to a handful of
newsletters, your in-box will fill up (day and night) faster than you
can read or watch the material. If you try to catch up with it you'll
have no time to act on the information.
You have to restrict yourself to one or two sources, gather enough
information to see the way forward, then TAKE ACTION. Decide what to
do and be single-minded. Trying to digest everything is a form of
procrastination (putting off action, that is).

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