Re: Apx Sells 44,000 Ex-Brinks Accounts To Monitronics

["Mark Leuck" <mleuck@xxxxxxxxx>]

Interesting article except the 44,000 ex-Brinks accounts to Monitronics part
is bullshit

"Anonymous Sender" <anonymous@xxxxxxxxxxxxxxxxxxxxx> wrote in message
news:6171a11817c4319a8d300fa3238a3374@xxxxxxxxxxxxxxxxxxxxxxxx
> From Security System NewsPROVO, Utah-In business as a full-service alarm
> company for only about four years, ApxAlarm is a young company by any
> standard. Among the growing ranks of the summer-model alarm companies,
> however, in sales/security terms, Apx is an elder statesman-the model, in
> some ways, for the summer-model surge. Apx has been around the longest and
> generates the most accounts annually.
>
> This summer was no different. Apx sold and installed 125,000 gross
> (119,000 net) accounts this summer, coming pretty close to its goal of
> 130,000 accounts. It sold off a "fraction" of these accounts, said Jack
> Inbar, Apx COO. Like its competitors, Apx considers its numbers
> record-breaking. "I don't think it's ever been done [selling 125,000
> accounts] in such a short period of time," Inbar said.
>
> Apx's 2007 numbers are up from 90,000 sold in 2006 and 44,000 accounts
> sold in 2005. Inbar said he didn't think the company could sustain that
> rate of growth year over year, but said he expects the company to be able
> to sell between 150,000 and 200,000 accounts next year "and continue to do
> that on a regular basis for many years to come. It's a great market and
> it's not saturated." Apx currently owns 143,000 accounts, with third-party
> monitoring from the new CMS (it sold a number of accounts in 2006 and
> 2005). Inbar said 80 percent of the contracts sold this summer were for a
> 60-month term and said the "average credit score" for new 2007 customers
> was 700.
>
> Apx is already recruiting for the summer 2008 season. Inbar credits their
> success this year to their customer service and proactive programs such as
> the team he oversees that follows up on every alarm dispatch. They also
> check in on accounts with lack of usage, excessive signals, and accounts
> that do not have signals.
>