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7 Common Internet Marketing Mistakes That You Should Avoid



1. Doing business online using the wrong type of legal entity.
If you use the wrong business structure, you can be held personally
liable when things go bad. In some states, this can include a
successful plaintiff going after your house, your car, and your
personal bank account to satisfy a judgment against you.
2. Letting your web designer steal your online business.
If you don't know what you're doing, your web designer can (and will)
steal your Internet business. You'll have paid for a website and own
absolutely nothing.
3. Doing joint ventures without the right legal protections in place.
Although a joint venture (JV) is a great way to grow your online
business, if you don't put the right protections in place at the
beginning, you're opening yourself up to lawsuits, theft, and even
government investigations.
4. Sending out e-mail that accidentally makes you a spammer.
Chances are that you're illegally sending unsolicited commercial e-
mail (spam) to people and not even knowing it. Did you know that the
U.S. Government is now extraditing non-citizens, hauling them into
court, and putting them into federal prison for spamming?
5. Not knowing intellectual property law basics.
If you don't know your rights and responsibilities under intellectual
property (IP) law, someone can steal your stuff and you won't be able
to do anything about it. Or worse, you might accidentally violate
someone else's IP rights and get sued for it. This happens all of the
time.
6. Outsourcing work without protecting yourself.
When you're outsourcing to a web designer, copywriter, article writer,
or programmer, you could be setting yourself up to pay their taxes,
worker's compensation, and even unemployment compensation. They can
leak your confidential information to your competitors and even claim
ownership of the work that you paid them to do!
7. Doing illegal business around the world.
Just because you have a website doesn't mean that you can do business
with everyone. Did you know that it is illegal to do business with
some companies and individuals? If you don't know who they are, you
can open yourself up to criminal prosecution by your government. Don't
become an accidental felon!
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