What is uControl?

["Just Looking" <nospam@xxxxxxxxxx>]

So it seems every dog is after the magic RMR stream someone else built up.
This time it's "Cancel your outdated monitoring service. Switch to uControl
today."
This looks to me like a version of what Alarm.com offers, but this seems to
be aimed at taking over existing accounts. The sales pitch is to offer more
service for less money. Oh, and screw the dealer who installed and supports
the gear you have now.
The focus seems to be on getting residential customers, almost at the DIY
level.
http://www.ucontrol.com
I think I might go by and visit them in person soon. All this seems a little
too slick. Even Alarm.com gave up on its direct to customer marketing. I
wonder why these guys want to bypass the dealer structure? I am certain that
dealers will be falling all over themselves to go repair a uControl customer
that doesn't pay them a RMR anymore.
Comments anyone?