Re: Alarm systems w/o phone line

["Bob La Londe" <usenet@xxxxxxxxxxxxxxxxx>]

"Mark Leuck" <m..leuck@xxxxxxxxxxx> wrote in message
news:y4-dnaANSoOhihLfRVn-rA@xxxxxxxxxxxxxx
>
> "Robert L. Bass" <robertlbass@xxxxxxxxxxx> wrote in message
> news:dp6dnVhaHcK6VRPfRVn-hQ@xxxxxxxxxxxxxx
> >
> > >>>> The Uplink 1500 retails for ~$231.
> >
> > >>>> http://www.bassburglaralarms.com/product_10423_detailed.htm
> > >>>
> > >>> ADI has it for $50 less
> > >>
> > >> True, but ADI sells to dealers (like me).  I sell to end users.
> > >
> > > Thats quite a large markup
> >
> > 27% is a real killing.  :^)
> >
>
> Yup, a lot more than most retailers get
>
>

Not even.  27% gross is on average low.  Of course it depends on the
business.  I actually have an education in busines.  Mom & Pop shops
typically try to get 35-40% gross.  Big retailers seem like they get less,
but in reality they probably only marginally get a lower percentage if at
all.  Because they pay less for product than the mom & pop shops, force
distributors to provide free flooring for product, and force manufactuers to
handle returns on a here it is basis instead of making them jump through
hoops like they do with consuemrs and mom & pop shops.

For very high turn rate products you can mark stuff as low as 20% and make
some money.  Also in some cases you can go with a low margin if its a
non-stock item for you.  ie special orders.

Anyway.  27% is not a bad markup at all.  Often bidding big jobs I run down
to about 25% on materials, but for small jobs, problem situations, or stock
off the shelf stuff I have to charge more.

Bob La Londe
www.YumaBassMan.com