Re: Selling for First Alert?

[robertlbass@xxxxxxxxxxx]

It's not First Alert.  It's the franchise deals that are rarely as good
for the dealer as they are for the franchiser.  Frankly, you can
usually build a stronger, more profitable alarm business on your own
than you can working for one of the "dealer" organizations.

I have no problem with FA.  It's just slightly modified Ademco
(Honeywell) product.  I make a decent living selling Ademco / Honeywell
and numerous other brands online.  If I could support it I'd probably
offer FA as well.

>From the consumer's standpoint there are some issues to consider.  FA
is sold dealer direct so end users can only get support from a local FA
dealer.  If there are several in the area from which to chose that
shouldn't be a problem.  But if there's only one FA dealer in the area
and the consumer at some point becomes disenchanted with his services
it can be a pain trying to switch.  At the very least, the buyer may
have to purchase new controls just to get service from another firm.

Regards,
Robert L Bass
www.BassBurglarAlarms.com