RE: How Apple's iTV media strategy works

["Ian Lowe" <ianlowe@xxxxxxxxxxxxxxxxx>]

It misses out two things though - it doesn't make reference to Apple's
corporate motto: "Be Evil" and presumes that 802.11n is going to
be any
better than any of the other disappointingly slow 802.11 incarnations.



540Mbs max, 200Mbs typical?



All together now.. "arse".



It'll be 60Mbs with a tail wind and nobody looking at it funny if it's
lucky.



It's one of those things - cool new tech is always welcome, but when it
comes from such an Evil company as apple (DRM, evil business practices,
sweatshop labour, etc etc etc) I can't help but feel I don't really want to
encourage them.



I mean, let's face it.. Apple's strategy is pretty much - sucker them in
with a nice easy to use interface, the DRM them into the floor so that they
can never, ever, go somewhere else without buying the whole lot all over
again.



HDMI was practically stillborn as soon as the ability of the studio to
downgrade the signal for non HDCP devices was made public - and this whole
promise not to use it till 2008 is frankly nonsense.



The number of people being bitten by iTMS an their 5-cpu limit is rising,
and Apple are being forced to grant extra uses - how bad will the consumer
reaction be when Joe Punter finds that his two grand plasma won't play any
content from his swanky new HD-DVD, because it doesn't support HDCP?



I like the look of HD, but I'm screwed if I will be buying all of these box
sets and movies again, only to find myself locked into DRM handcuffs..



I.

_____

From: ukha_d@xxxxxxx [mailto:ukha_d@xxxxxxx] On Behalf Of
David Ward
Sent: 13 September 2006 15:44
To: ukha_d@xxxxxxx
Subject: [ukha_d] How Apple's iTV media strategy works




http://www.roughlyd
<http://www.roughlydrafted.com/RD/Home/21133BEF-61B4-40C1-A976-5C1360E606>
rafted.com/RD/Home/21133BEF-61B4-40C1-A976-5C1360E606
94.html

Interesting article.

Dave

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