Tim,
One
thing you miss out is one of $KY's reasons that the subscriptions have
increased....
"All
the additional channels you now get"
In my
case I still watch the same channels that I did when I had analogue, all
the
additional channels are either full of crap or just timeshifted versions of
the
existing channels. Mostly at terribly low bitrates that look awful and they
do
not fulfill the promised benefits of "a higher quality picture than
analogue".
SKY
also ramped up the subscriptions because they, like ITV digital paid out
vast
amounts of money for the rights to show Sports.
With
the ability of the boxes to dial up and report where they are by Caller ID,
SKY
could if they wanted to, give people multiple cards for use in the same
household for a nominal fee to cover admin costs, any receivers found not
to be
in the correct household can be disabled over the air. Did they choose to
do
this....NO - they charge you every month. Likewise with SKY+. It does give
an
added benefit that people will pay for, but why couldnt they have done it
like
TiVo, £10 per month or a one off lifetime sub.
Keith
www.diyha.co.uk www.kat5.tv
Sky don’t
make a huge
amount of money out of flogging boxes, they are determined one way or
another
to increase each household’s monthly subscription spend. I’ve
always taken the
whole lot, and my subscription has increased from 26.99 in ’96 to
34.00 today.
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