2Mbps ADSL for 39.99 a month (in london)

["Chris Bond" <chris@xxxxxxx>]

Taken from adslguide.org.uk:

Bulldog Communications has pulled a big surprise out of its Christmas
Hamper. They have released details on a 2Mbps ADSL product called
PrimeTime 2000 that is targeted at Home users. Price wise it looks set
to wipe the floor with both BT Wholesale, NTL and Telewest offerings,
just =A339.99 per month and =A399 for activation (pricing courtesy of The Register).

Primetime 2000 will initially be available to users in Central London,
since it relies on the LLU exchanges that Bulldog have running in
London. This means a potential market of 400,000 consumers initially. To give some further incentive the activation is currently reduced to =A349 until the end of January 2003. At this time we have no details on how to apply for this new service but once we get some information we will pass it on.

Technically the service appears very attractive, outside of peak hours a speed of 2Mbps is provided on the downstream and in peak hours this will reduce to 512kbps. The upstream is a generous 400kbps, therefore
exceeding any of the BT Wholesale ADSL products. The off peak times are
all weekend, 6pm to 8am each weekday and all day on Bank Holidays.

The release of this product is a much needed boost to the future of LLU
and shows what can be done by companies who target a specific need.
Bulldog normally provide services to business users, so outside business hours their network is likely to have plenty of spare capacity, which
explains the variable speed nature of the service.

The challenge now for Bulldog is to get plenty of users connected to the service, and use this customer base to add further exchanges to their
LLU plans. At last we can start to see competition appearing in the LLU
market and most shockingly it is in the consumer arena.

It will be interesting to see what response if any BT Wholesale have,
this news increases the pressure for a broadening of their product
portfolio and must raise questions of if Bulldog can do it for this
price, why cant BT Wholesale!

http://www.automatedhome.co.uk 
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