RE: New BT Anytime Ad...

["Mark Hetherington" <mark.egroups@xxxxxxx>]

OK as promised, the link is:

http://news.zdnet.co.uk/story/0,,t277-s2096061,00.html

A couple relevant snippets are:

"Because intermittent and ongoing problems were preventing some
customers
from connecting to the Internet, the Authority considered that the
advertisers' claim that their service was reliable was misleading,"
the ASA
said.

This lead to a require change in their advertising... wrt the Anytime
issue:

"The ASA rejected a second complaint that the service could not
properly be
described as "BTinternet Anytime".

The ASA ruled that the description was acceptable because it differentiated
BT's unmetered 24-hour a day service from limited or 'pay as you go'
services. "


"Anytime" obviously is not indicative of quality or reliability
as
demonstrated by the ASA decision, nor do they consider it innapropriate.
But
going on the previous issue wrt quality and requiring a slogan change, it
might be worth pursuing that avenue based on the original result however it
is more difficult to prove problems with "whenever you want" than
with
"reliable".

Mark.


-----Original Message-----
From: Phil Harris [mailto:phillip.harris1@xxxxxxx]
Sent: 09 October 2001 21:43
To: ukha_d@xxxxxxx
Subject: RE: [ukha_d] New BT Anytime Ad...


Furry muff...

Phil

> -----Original Message-----
> From: Mark Hetherington [mailto:mark.egroups@xxxxxxx]
> Sent: 09 October 2001 21:40
> To: ukha_d@xxxxxxx
> Subject: RE: [ukha_d] New BT Anytime Ad...
>
>
> > However both Mark and Paul can document that they are unable to
get onto
> the
> > internet "whenever" they want and "as often
as" they like...
>
> Which was part of the quality complaint that was upheld. It was a
> consideration during the investigation. I will try and dig out
> the URL but a
> recent reformat means I have no history so need to "guess"
where I would
> have been reading last week :)
>
> Possibly ZDNet but I will post the link when I find it.
>
> Mark.
>
>
>
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