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TiVo and the UK


  • To: <ukha_d@xxxxxxx>
  • Subject: TiVo and the UK
  • From: "Mark Harrison" <Mark@xxxxxxx>
  • Date: Mon, 9 Oct 2000 12:14:39 +0100
  • Delivered-to: rich@xxxxxxx
  • Delivered-to: mailing list ukha_d@xxxxxxx
  • Mailing-list: list ukha_d@xxxxxxx; contact ukha_d-owner@xxxxxxx
  • Reply-to: ukha_d@xxxxxxx

I read in Wired that the Sky implementation of "TiVo" is going to
allow Sky to disable fast-forwarding of advertisements.

Speculation is that there will be an extra tier in advertising pricing so
media buyers will pay a higher price for "have to see" ads.

Anyone else heard this?

M.


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